I like how it allows you to create custom campaigns for your website or social media platforms easily without having an IT person involved which saves time while also increasing efficiency of our team at no additional cost! It does not have as many features that some other programs offer but what we use works well enough so far with only minor issues here-and there are always workarounds available if needed (for example using multiple accounts). We were able solve problems quickly when things went wrong during testing phases before launching into production environments; this allowed us more efficient development cycles than would be possible otherwise since these errors could've been costly had they occurred later down stream after launch phase was complete/in progress etc..