I have INH ICH Care Bear Color in Love A Lot Bear - a bright true fuchsia pink. My hair is dyed medium blonde. The formula has a very thick consistency, similar to custard, the smell is not unpleasant at all. I put pink highlights on my curly hair - having survived breast cancer I thought the color would go together, plus one of my favorite colors. The hair color was easy to apply to the strands, I covered and massaged several times. The consistency helped the color stay in place and not run. color is possible. Rinses off easily - and wow! My hair wasn't even dry it was dripping and the color was sooo striking! After about 3-4 weeks it was at least one shampoo a week, daily co-washing, use of moisturizers and curly girl products. Every day. It's faded maybe 1/2 of what it was but it's still very noticeable and doesn't look washed out as it was so bright and vibrant to begin with. I have not suffered or dried my hair from this product. My hair is fine on the dry side and the color was very nourishing at the end. The amount I used for mid layer highlights on the sides of my head on my medium length hair was about 1/4 can. Many products have yet to be updated at another time or in October for BC Awareness Month. I really like this product and look forward to new colors! Very satisfied and to be recommended.
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