I like that you can use it with any CRM or Marketing Automation tool. It is easy to integrate and has a lot of integrations. You can also add custom fields to help organize your data. The UI could be improved by adding some customization options for the dashboard. I would recommend using this if you are looking to automate your lead flow process. We are solving the problem of tracking all of our contacts in one place. This allows us to have a single view of our contact information and easily keep track of our sales pipeline.