Their ability to help with brand strategy. Their ability to help with creative vision. Their understanding of the client's vision and their ability to execute on that vision. Their passion for their work. It's hard to find these qualities in one organization. However, I've found them at Rational Beauty. They are a great team to work with. They are able to work with diverse groups of people and are able to keep everyone on the same page. They are also very responsive to the needs of the client. Their ability to collaborate with other teams and vendors. Their ability to take the vision and bring it to life.