I like how it's easy to use, but also gives you all of your data in one place so if there are any problems with tracking or errors they can be corrected quickly! It would definitely help us track our ROI better than we have been able to do before using this software! Definitely try out their demo first since some features aren't available until after trial period expires which could cost money!! We were not only solving an issue with getting accurate numbers about what was working vs what wasn’t at my store -but now when i'm looking back over time I am seeing trends as well!