The ability to see all of our digital marketing activities in one place is key for us since it allows me to be more efficient than I would otherwise be if I had to go through multiple tools.
It can get overwhelming with so many different platforms out there but they are always working hard at improving their platform! We have been able to use rewire as an analytics tool for our website and also as a content distribution solution. They provide valuable insights into how people engage with your site and what types of content resonate best with them.