Easy integration with cloud platforms, ability to do more analytics using external APIs from third-party tools such as Google Sheets or Excel etc., great UI that is easy use even if you are not familiar with coding languages like php/java /pythonetc.
The support team can be very slow in replying sometimes it takes weeks before an answer comes out of them so plan ahead when contacting their customer care department. Great tool to track our sales pipeline in real time by storing data into S3 bucket which makes retrieving all kinds of information about opportunities easier than ever.