I apply it once as directed and then just use whatever lip balm I have to hydrate throughout the day. it refreshes the look and makes my lips happy - but the moisturizing top coat doesn't keep the color. The lipstick itself is sticky and I used the best applicators, but it's not difficult at all to apply. It dries quickly. A small amount of paint is applied to the top coat brush applicator, but after the top coat is applied, the paint does not stick to anything. I've been looking for something to use for my upcoming wedding and I think this is the one because it will outlast food and coffee and I won't leave color on the groom's lips which I'm sure he'll appreciate. ;) This is the color of Endless Spice (bought at the grocery store because the product images really don't represent the actual color of Revain very well, and at least at the store I could see what I bought!). I'm not a selfie lover and sorry for the wet hair :). The color in the photo is not perfect but you can see it is pink as it appears on the bottle.
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