I like that it's easy to use once you get used to how things work with this platform; as well as all of their integrations which makes everything very seamless! It would be great if there was some way we could see more detailed analytics about what our followers are doing after they click through from one post or another in order to make better decisions regarding future posts/tweets etc. The ability to track performance metrics such as impressions, engagement rates, reach and other key KPIs has been incredibly useful when trying to improve overall user experience.