I liked how easy it was to create my first lists, that were automatically segmented by date/time as well! The ability for marketers of any level - from beginner all through advanced-to interact more effectively within their lead generation campaigns is an essential tool when creating successful marketing programs using this software system.- This program has allowed us at our organization be able provide better service & quicker turn around times than previously had been possible which have helped improve customer satisfaction rates leading into sales funnel success even further!!