I like that it's easy to change templates for different campaigns as well as adding or editing contacts. The software is very flexible in how you can use it! There are many features that aren't fully fleshed out yet - but they're working hard at getting them ready. It will take some time before this product comes close to being perfect, but we've been able to get pretty far already. We needed something simple, quick, and inexpensive to send emails monthly to our customers who have purchased from us online over the years. This program does just that easily and lets us customize every aspect of an email including text/images.