Easy to use and once a week keeps your teeth naturally white. I should know, every day I look at my wife's smile and tease her about how white she is. Actually it is very beautiful. No newscaster, brilliant white, just a beautiful natural white tooth color. However since this positive review was written the product has gone downhill in terms of the quality of the bleach applicator itself. One fell apart completely, the other didn't work properly (the end you twist to get the bleach out didn't work). Flaws that need to be corrected but overall this is a great product. To the credit of Michael Jones, who sells them through Revain, he attempted to respond by providing a code to get two pens for free. The code didn't work; like the second one he provided. He also said he would check with the manufacturer which I suspect - just a guess! "Probably in China. Come on, there are other products out there, but SmileBriter is a good regular system for as long as it's around.
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