I like how easy it is for me as an individual blogger or online business owner,to connect with people who are interested in my products/services without having any salespeople involved! It's almost too simple but if you need more help they have excellent customer service available 24 hours 7 days per week- no matter what time zone your located at!! They also offer several different typesof autoresponders which makes things very organized when looking after multiple accounts from one platform (if needed). If there were some additional features added this would be even better - such us creating automated emails depending upon certain actions taken by visitors through our website etc.-but overall their support team really know whats going well so its not something we've experienced much over here yet! We use optins contacts mainly because all other forms & software packages either dont work properly OR cost wayyyy TOO MUCH money compared to them. !