The ease of use, fast turn around time for quotes (2-3 days), ability to get your own custom branding with our logo - so you don't have an exact replica out there somewhere else in cyberspace! They are very responsive when it comes down ti getting my website up & running within 2 weeks after I make contact w/ them via phone call or email request!! Would like more customization options such as different color schemes that could be used by potential customers upon entering their information at registration page but overall this has been excellent experience thus far.