The ability of using it within our own platform (Shopify) as wellas out side platforms such that we can use their API services without having them set up an account ourselves! This would make things easier when integrating other third party products/services which requires this kindof integration - not just simply importing data but actually being able connect via APIs etc.
I think they are one product where there could be more than 1 version available at different price points depending upon what featuresets people require?I'd say yes if someone has already purchased then its good because thats why i'm sure most companies will go down similar route so maybe some sorta trial period type thingy before final purchase decision made by customers may help ease transition process?? Would also recommend talking directly about any specific issues faced rather going through online forums since many times answers given doesnt always match actual issue encountered!!