It's very easy to use; it is self-service with no IT staff required for setup or support. Easy to implement and deploy new apps in AWS environment without any extra cost. We can easily scale up our application when needed without affecting existing users. There are some features that I like most such as AppSync, serverless architecture etc. which makes development more efficient than other similar products out there. 1. Easy to understand documentation 2. Self service provisioning 3. No need of dedicated IT personnel 4. Deployment time less 5. Scalable at will 6. Integration with third party services 7. Good performance 8. Great customer experience 9. Serverless architecture 10. Flexible pricing options 11. Cost effective 12. Best platform for hybrid cloud deployments 13. Support from world class team 14. Highly scalable 15. Available free trial. - Lack.