I like that it's easy to use, but still very powerful! It can be quite complicated when you have many fields or options in your dashboard reports. The support is also great - they're always quick with responding and helpful. They even send out surveys periodically asking about new features we would love to see. Try it if you want an analytics tool that helps any size of organization understand their business better without having IT resources dedicated solely towards this task (like Google Analytics). My goal was to help my sales teams make more informed decisions by providing them access to real time metrics across all channels including web/mobile applications & social media platforms.