
I like that it shows you which keywords are most used by people searching for your products or services, as well of course what they search in general terms to find them too! It's great if someone is looking at something specific but can't quite remember exactly how their product works - this helps with narrowing down searches so much faster & easier than having googled myself blind first :) Also very helpful when trying out new business ideas/products etc where there isn't any previous data available about similar / related businesses (ie not yet online).