I like it because of how simple to use, easy way for me as an individual who is not good at organization but can make my own plan by using this tool very well! Some features are little bit hard if you don't have any prior experience with swot analysis so that could be one thing which would need improvement from their side or maybe some better tutorials they should provide those too instead only providing software itself? Just try once its free trial available give them chance just see what happens after few days!! It's helping us prepare our internal report & also giving suggestions regarding where we require improvements!
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