I like how they can adapt their campaigns as needed, which is helpful when it comes time to make changes or add new products/services after launch! They also have great customer service if there’s any issues at all during setup or execution (which has been very rare). Sometimes things go wrong in terms of conversions etc., but usually those mistakes happen because something wasn't done correctly rather than an issue with BP itself - so not much to say here really. If you need someone who can help guide through setting up campaigns effectively from start to finish then this is definitely worth checking out. It took us about half our agency budget just to set everything up properly ourselves before handing over control to them. The difference between spending 1 day doing research into best practices vs 3 weeks learning by trial & error was huge!