I like that it's easy to use,it doesn't take long to set up and you can make changes easily if needed. It does not have as many features as other programs but it works well enough for me. The software has been very helpful in keeping track of my website traffic. There really isn't anything bad about this program so far. If you are looking for something simple yet effective then this may be what your searching for. Keeping an eye on our websites traffic helps us understand where we need to improve and also gives us ideas for new products or services.