Review on Digesto: RSS-to-Email for Marketo by Sean Powers

The integration of this product into our marketing automation program was seamless! I love that we are able to receive digests from different sources in one place - it is so much easier than having each service send an email separately. It would be nice if more services supported this, but I am sure they will soon enough. We were using multiple third party solutions to provide digestible eblasts (including MailChimp), but when you want everything centralized, then this is your best solution! I like that it allows me to set up multiple lists of people within my email marketing campaigns, which is something we've been looking into recently as well as other features such as creating different campaign types. It's also very easy to use so anyone can get started right away! We are using this at work in conjunction with our CRM tool called Marketo - it has helped us build more effective relationships by providing greater transparency to our audience about what they're interested/interested in.