The best thing about addyon as an advertiser is that it gives you more freedom in choosing your keywords, targeting audience for different countries around the globe with just one click of button. It has good reporting options which allows me to know how my campaign performed throughout its lifetime. I do not have any dislike regarding this tool but if there are then i would like them to improve their interface further. We can target our campaigns globally by using few clicks only without having anyone else involved or spending money from own pocket.