It's easy to use, it has an intuitive interface that allows you to map your customer base easily. I like how simple it makes creating custom reports for marketing purposes. The only thing i dislike about this software would be its price tag of $99 per user/per year which can get quite expensive if used by multiple people in different locations within one organization. If you're looking into something affordable but still have all the features needed then go ahead! You will not regret using policymap as long as there are no bugs or issues with their product. We've been able to create customized maps showing our customers' demographic information so we know exactly who they are targeting when doing business with us.