I like best is you can have many reports with different filters, all in one view! It's very easy for me as an analyst working from home (and not always at my desk)to get access into our main database without having too much of effort or time spent waiting while it loads up everything we need - which would be so helpful if i'm away when someone needs something done urgently!! The only thing about this product now seems outdated compared what other products are available out there these days but maybe thats just because its old? We use infographics 360 mainly due analytics/reporting purposes however also used by some members who do visualisations using Power BI etc..