I like that it helps me keep track of my clients, their goals/targets for each client are easy to see in one place! It's also very user friendly with its drag-and drop features which makes creating campaigns extremely simple as well!! No dislikes so far but nothing really either - just some minor things here or there (maybe because we haven't used this product enough). We use incentive logic at work where our customers can redeem points towards discounts off purchases they make within stores owned by us using an app called "Shopkick".