Although AUMTISC may have a fantastic selection of camping equipment, the quality of their customer support could definitely be improved. The company has a team of experts, but their customer service is terrible, with representatives who are unhelpful and reaction times that are painfully slow. In addition, their prices are typically higher than those of competing outdoor merchants. In general, AUMTISC has potential, but the company must prioritize the enhancement of their customer service in order to truly differentiate themselves in the market.