Easy access via API which is very convenient for integration with our own custom applications, as well, ability of creating native mobile apps by connecting directly in App store if required without SDKs or code writing! The support team also helped me out many times when I am stuck at something that they are able understand better than myself but were not willing enought share their knowledge/experience over email chat etc., so we had no choice other then googling around ourselves (which usually leads us nowhere due to lack of expertise). It's great tool overall - you will need some experience working wiht APIs though especially those provided through cloud services like AWS / Azure because there might be certain intricacies regarding authentication details needed within JSON format responses. We used this product mainly to integrate various weather stations connected using Zwave protocol into one single dashboard app where users can view data collected about current temperature outside.