I have compared this product to Meguiar's Endurance Gel and it is much longer lasting than Meguiar's. The "blackness" of the tires on the test vehicle lasts for at least 4 months. However, before you buy, there are a few things you should pay attention to: 1. Wear gloves, they contain a dye that is difficult to extract by hand. Even if you accidentally put paint on discs, depending on the condition of your discs, it may be difficult to wipe them off. The part of the tire that rides close to your rims to reduce excessive application and precision. 3.) This tire gel turns black but looks MATT. So if you like it shiny too I would put a coat of your favorite hoop gel on top to give it a shine. At the latest when the shine of the other tire gel is gone, the car tire is still black. Overall a good product, a bit difficult to use but worth it. Hope that helps. PS: Also the price per gallon size cannot be beat economically. I think I used less than ONE pump bottle pump per car tire.
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