The platform was easy to use as I had no prior experience with digital advertising platforms. It also allowed me access to my database of prospects that other marketing channels are unable to reach (or even show interest). They did not have an app which would allow users who do not wish to see ads to be able to avoid them without having their data shared or sold off elsewhere. There were some glitches while using the product however they addressed it quickly after our initial issue came up. Our business has increased since we switched over because people can now find us online easily.