It's easy to use for those who have some knowledge in web development languages (JavaScript). The support from the shopify team are always there if you need them. I don't really like that it takes time to set up your store but then again, this can be done by someone else so might as well do it yourself. Also, sometimes when i close my browser or restart my computer, all my products go back to zero. This is not something bad about the product itself, just a glitch that needs fixing! I would recommend using Shopify, because its cheap compared to other platforms out there. Its very user friendly, plus they will help guide you through any problems you may encounter.