I hesitated to choose this product when I saw that it was watermelon flavored. I was afraid that the aroma and taste would be excessive. I'm glad I was wrong. It has a very light, pleasantly aromatic taste. It doesn't really taste strong, but it's very pleasant and subtle. It's also not waxy like most lip balms and doesn't have the shine of lip gloss. It's basically just a lip moisturizer and it really does it. I have dry skin all over, including my lips, despite living in a humid climate. I'm almost constantly in the conditioner, which is very dry. This "serum" is nice and moisturizing and I really like how it feels on my lips. Like a moisturizer for the rest of the face, this material enhances tone and natural color. While my lips aren't bad enough to crack and peel, I still notice improvements. I don't see any lifting effect but my skin tone has improved which is a big plus. I'm taking off one star because I think it's overpriced for what it does.
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