Easy implementation. The software seems intuitive to use, and it has a solid feature set - including integration with our existing hardware. There's also an SDK available (which I haven't used yet). We have been able to see traffic patterns in our network, identify problem areas without having to spend time walking each room individually, and get more granular metrics than we were previously obtaining from physical data collection. I like that it's easy enought even if you're not very tech savvy, but there should be some sort of tutorial or help section available online so people can learn more easily without having someone explain every detail over again! We have been able use this app as an internal system at our organization which helps us track employee movement throughout different floors/buildings etc within buildings we own (and also from outside building).