I have unruly jet black Asian hair and have tried different brands of boxed Asian colors and it hasn't budged. It definitely added color (although it's not the rich chocolate brown pictured on the box, which was my unfair expectation anyway) and lightened my hair to a dark brown. I loved that the set also comes with a cape and the mousse/bubbles are so much better than regular hair dye - I didn't screw up at all. It also came with enough dye - I have long and thick hair and it often takes about 1.5 boxes of hair dye to really saturate my hair, but this set was enough for me. I would definitely use it again!
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