I like that fact gem integrates with Salesforce so it's easy for my team members who are not developers or marketers to use without having to learn any new tools! It also allows me as an Account Executive to be able to see what content they need to create in order to help our clients grow their business within different industries. The only thing I dislike about this product is how long its been around now (it was launched in 2012). If you're looking at using another tool make sure to do your research first because there may already be something out here that does exactly what you want - if thats the case then stick with it instead of switching over from one platform too many others have come up since 2012. We've found we can save time by creating more complex reports than would normally take us hours upon hours to build manually thanks to the ease of automation offered through fact gem. This has allowed us to focus less on manual tasks which frees up valuable resources allowing.