The best part about this product was it's ease of use for my small business! I can't believe how simple their interface makes things so much easier than other products out there (and they have many different options to choose from). There isn’t anything in particular which really stands above everything else but overall - great tool with good support team behind them who are always willing/able help you when needed or just answer your questions over email if need be :) We were able track our performance very well using adsense as one source while also having google analytics tracking another sources we used at same time.