I thought this Blushing Ripple was a reddish warm medium plum like I saw in the photos and on YT. For me it's a light, transparent, cool bubblegum pink. For the record, I have very pale skin, strawberry blonde hair, and pale lips, so lip products look real on me since I don't have a lot of pigment to affect the result. Now I understand that on others it looked like quite a warm color because of their natural deep lip pigment blending into the color. It moisturizes very well, doesn't last long, I use it as a lip balm at home as it doesn't suit me.
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