I like how easy it is for me as an account manager (AM) to create my own reports from this tool. It's great that they have so many options available in their software which makes creating custom reporting very simple! Nothing really at all dislikeable or anything i would say could be improved upon right now. This product does exactly what we need them too do; allow us to access our KPIs easily using dashboards/reports etc. I am able using attention insight in my work for many years as it is very precise system that gives me everything i need plus more information so nothing negative here! There are not any problems at all only if there's something wrong please contact their support team they're always willing help us solve our issues or questions we have! It helps alot when doing SEO projects because its easy way compare competitor sites traffic stats compared yours.