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91 Karma

Review on Digital Element by Andrew Dickens

Revainrating 5 out of 5

Good GeoIP Tool For Marketing Campaigns

The ability to find where our customers are geographically located is very useful for targeting campaigns in their respective geographies with relevant content & offers from us.

img 1 attached to Digital Element review by Andrew Dickens

It would be great if we could have more options of filters like languages or countries that can help narrow down results even further as it sometimes takes time before you get your first result set after putting all those parameters together! Great product but not perfect yet - some features need improvement (like customizing search criteria). Currently using this tool mostly within India only so far hence my experience may vary when used outside its target market area i guess? Targeting specific markets globally by geoip mapping has been one way marketers use digital marketing tools such as Google AdWords / Bing Ads etc., effectively since they provide an easy platform through adwords api integration allowing them access into user profiles alongwith other details.

Pros
  • User friendly interface, fast loading speed.easy navigation/search capabilities..good amount data coverage across US + International regions which should eventually include Asia Pacific too..seems robust enough technology wise also given how big companies utilize these services regularly..ease of implementation without major challenges...great potential scope once fully developed worldwide.etc
Cons
  • Will fit