Review on ActiveData by Keith Morris

I like that it is very easy to use and has a lot of built-in functions. Some of the formulas are not as intuitive as they could be. For example, when I have a formula that asks me for a date range, sometimes it will ask me if I want to specify a start or end date, even though I already did so earlier in the formula. This can be confusing at times. The price makes this software not really feasible for some companies. Also, the lack of support from active data means that you're stuck with what they give you. If your company uses active data, make sure to go through a demo first and see if it meets your needs. We have been using active data for about 2 years now. Our business partners do not know how to use other tools so we use active data for their benefit.