I like that it has both an admin panel as well is being able to use via API with other applications such as Zapier, Intercom & Slack! It's easy for me (a non-developer)to understand how everything works together in one place which makes setup quick once you have some knowledge about what your doing - otherwise there are lots tutorials online along side their support team who can help get things up running quickly if needed at no cost too them!! We've been using this product since we first launched our website back around 2014 when most people were still building static websites or just not even having any CMS system installed yet so they used WordPress etc.. This was great because then all my content could be easily edited from within Wordpress itself without needing another application/plugin but now its more difficult due mainly down load speed.