The best thing about this software is it's ability to import my previous data. It makes life easier when you do not know or have forgotten how to do something in Outlook or Google. I think it could be more user friendly. It took me a while to find out what all options were. Once you understand the system, though, it doesn't take long to figure things out. Very helpful if you are starting an online business. It makes sure your email notifications go out correctly. As well as tracking customer support requests. I like how it works well as an aggregator of amazon data from various sources (amazon sellers themselves). It is good to have this type system where you can send out multiple types or kinds of messages which will be sent in bulk at once instead sending them separately each time! There isn't much dislike about things so far but there's nothing really either haha just doing my job here :D if anything comes up i'll let everyone know :).