The best thing about m2 is its ability to understand my business needs, and then build the best solutions for them. As a data driven company, we are able to build solutions that are customised to our business needs. As a customer, I feel comfortable that my data is protected. I also appreciate that m2 has a transparent billing process. I think that the support team is always willing to help and resolve any issues. I have not faced any issues with m2. We are solving the business problems of having a better understanding of our customers. We have built a more effective marketing funnel.