A lot of information in one place, very easy to use for all levels from beginners through experts! We've used it with our clients who are new or have little experience using social networks but is great at helping them understand what they're doing wrong so we can make changes that help their SEO efforts while also improving engagement rates as well.
Nothing really I dislike about this program because everything has been pretty good thus far (we just started). It's helped us improve metrics across many platforms which helps drive business goals forward faster than would happen otherwise without these tools available today.