I like how easy it was to get started with. Also, I really liked that it gave me options for both simple and complex models. The fact that you can make very detailed models and then use them in an application that people will see. I think that it could be easier to pick up if you are not familiar with programming or have little experience modeling. But once you figure out what you want to build it's super easy to create something great! We're using this software to visualize data from our research into how people navigate cities.