This product did exactly what I needed! I have blonde highlights that I like to keep icy and ashy. My hair was tons of gold and honey tones and hadn't been colored in over a month. I've tried other purple/blue shampoos and conditioners with minimal results. I found this product through many searches, the ratings and reviews sold me. It was very easy to apply and I left it on for about 15 minutes. My hair is now the perfect shade of blonde! I will say, as in the instructions, be very careful. it is highly pigmented. Your ends will pick it up much quicker than your hair ends. Make sure both sides of your head spend time on the product "evenly" or one side will become tighter than the other. Next time I'll focus more on the crown and just use it on the tips for a few minutes.
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