LATEST NEWS: L'Oreal has just confirmed that their previous decision to discontinue this product has been reversed based on customer feedback. So back in production. Yes! Here is my previous review: For all fans of this product. It has been officially discontinued. I don't know why L'Oreal continues to feature this product as part of their current line on their website, but I've been in constant contact with them for the last month as I'm on my last bottle of this product. I am devastated. I've been using this product for at least 10 years with great results and no irritation or oiliness. Just last night, L'Oreal finally admitted that it was ceasing production of this product and that it was no longer in production. Here is an excerpt from L'Oreal's reply to my email: Thank you for your question about Men's Vita Lift SPF 15 Firming & Smoothing Moisturizer. We are sorry to inform you that it has been discontinued and we have no products available for you. Please try the REVITALIFT Anti-Wrinkle Firming Day Cream SPF 25. While not an exact substitute, it belongs to the same family of skin care products. I hope this review helps others find a replacement. I haven't tried the L'Oreal-recommended substitute, but it got high marks on Revain. crossed fingers
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