It is very user friendly as well easy implementation of salesforce integration with Sales Cloud has enabled me make more outbound calls which have helped increase my revenue stream! We are currently using this app for CRM purpose but it can be used across other applications too like marketing automation or customer engagement etc., I don't find any downsides so far from its use in Marketing toolkit suite by corpotraits solution. Highly recommended if you want complete control over your lead generation activities through effective campaigns management via multiple channels (Email/SMS / Phone). The best thing about this software is that it can be used for both small as well as large businesses. It has all the features which are required by any kind of organization or firm. I have no complaints regarding its functioning when compared with other similar softwares available out there. There should definitely be more such tools like this one coming up so that everyone gets benefited from them. We use this tool for managing our customer database and also for generating invoices.