The most useful feature of this platform was that it allowed me to find out about my competitor's top performing pages, even if they weren't listed by Google or Bing yet! I also enjoyed using their free trial offer which gave you access not only through desktop but mobile too (as well as other browsers).
Sometimes when we searched via our smartphone app there were issues with getting results back - usually related around search terms being blocked from appearing within certain countries/regions e..g China & Japan etc so be aware!! We've found places like Yext who have been able add more localised searches however these do cost money (& can take time!). This service provides us insights into what people might want locally without having paid advertising spend online already spent elsewhere such has PPC campaigns / social media ads.