I like the fact it is very user friendly, easy to use with no technical knowledge required. It's also great for small business owners who don't have much experience in computer software or hardware. The customer service can be improved but not too bad at all considering how new this product still is. Easy way of creating professional looking documents without having any previous design skills needed! We love using Xprint because we were able to create our own designs from scratch which was something none other companies offered before.